There are 5 steps.
STEP 1 –
Assess your audience. Take a mental inventory of your group. This will determine your entertainment choices. For example, a comedian or hypnotist might be great for a younger group, but a corporate magician or entertaining speaker might be better for an older or mixed group. These days, it’s very important that the performer’s act is 100% clean.
Prepare a list of the types of entertainers you like, then narrow the list down to one or two types. For example, if your group likes to dance, put “band” on your list. If they like to laugh, list “magician” or “comedian.”
Explore the Internet. Make sure and narrow your search for the city where your event will be. For example, if you are in Houston, enter “magicians in Houston” or “Houston magicians” or “clean comedian Houston.” The better artists will have websites with video, pictures, and testimonials from other corporate clients that will help you prequalify them before you make the call. You can also take the easy way out and call a talent agency who can recommend a variety of entertainers.
Call or email the performer for a price quote. Make sure and give details exactly what you want, how many people are going to attend your event, and how long you’d like the performance to last. Make sure and consider the advice of the performer, as he or she probably does this every night and can give you some great tips to make sure the entertainment is a smashing success. I strongly recommend you do NOT shop by price alone. There is usually a REALLY good reason that some performers are more expensive than others! In the end, it’s always a better idea to spend a little more money to get a professional entertainer who is going to make you look good! Make sure and ask for references and follow up on them.
Obtain a contract! Don’t miss this, no matter what! All professional corporate entertainers use contracts. This will give you the peace of mind knowing that the performer will be exactly where he is supposed to be at the time he’s supposed to be there. You may have to pay a deposit to hold the entertainer. Don’t worry; this just ensures that the entertainer is holding the evening for your event and won’t book something else that comes along.