The US fashion industry employs about 1.99 million people and generates about 406 billion dollars annually. That is no surprise since society needs clothes and shoes, and they may as well be fashionable.
With the rise of the internet, fashion blogging has become a significant source of income. Some famous bloggers even make six figures from their blogs.
The blogging industry seems saturated, but there is always room for newbies that have unique ideas with excellent execution. If you are considering starting a fashion blog, then read on for our guide to start a fashion blog in 2020.
1. Study Successful Fashion Blogs
The first step you must take before you start a fashion blog is to study other successful fashion blogs. Research all the elements of what makes them work and what you could do better. Studying other blogs will also give you an idea of whether you have the skills or desire to create your own.
2. Pick A Niche
The next step for starting a fashion blog is to pick a target market that you will be writing. That goes beyond the broad categories of men, women, girls, and boys. It would help if you narrowed down on a category such as teen fashion blogger, women over 50, men’s shoes, plus size women, etc.
Choosing a niche will help you establish yourself as an expert in that subject area. Search Engines will also rank your blog higher on search results because your content will be focussed. Pick a niche that interests you such that you are willing to spend a lot of time researching and writing on.
3. Choose A Memorable Name For Your Blog
Once you must find a niche, the following step to start a fashion blog is to look for fashion blog name ideas. It would be best if you chose a name that is ageless to stand the test of time.
Some of the best fashion blogs include the writers’ names along with another quirky word, for example, “Sincerely Jane”. You could also name your blog according to what it is about, such as “The budget fashionista”.
Your blog’s name will be part of your domain name or website URL. It is what readers use to search for you, so it’s essential to get it right. Some of the rules to help you create a great domain name is that it should be two to four words that are fun, unique, and memorable.
The domain name should also be effortless to remember and easy to spell in case someone is trying to search for it.
4. Design A Good-Looking Blog
Fashion is all about appearance, so it makes sense that the best fashion blogs look great. If you can afford it, get a professional web designer to create a beautiful blog that matches your vision. If you are unable to hire someone, take some free tutorials on website design to create an excellent blog.
You can also use free website templates for your blog but choose a clean and simple design. Remember that most fashionistas will read your blog on their phones, so your website design must be mobile-friendly.
Your blog will also need a lot of pictures, and the cheapest way to get them would be to use yourself as both the blog’s model and photographer. Most DIY fashion bloggers do the same. That will need you to get some essential photography equipment such as a good camera, tripod, and backdrop. You can also use copyright-free images on your blog to make it more appealing.
Use music and videos to make your blog more interesting. Again, make sure that the content you use is copyright-free or that you have permission from the owners to use it. A great tool you can use to change copyright free music and videos from mkv to mp4 format is https://setapp.com/how-to/convert-mkv-to-mp4.
5. Create A Marketing Plan For Your Blog
After the launch of your blog, you will need to do a lot of marketing to attract readers to your blog. Set aside a budget to invest in pay per click ads and social media ads. If you aren’t very good at marketing, you can also hire a consultant to help increase traffic to your blog.
Ensure that you have a way to measure the results of all your marketing strategies to know the return on your investment. Scrap any policies that don’t give you your desired results. If you don’t have a budget to pay for advertisements, you will have to be creative with your marketing.
Use social media engagement, website optimization, guest blogging, and networking to increase your readership fast.
6. Monetize Your Blog
Once you start getting traffic to your blog, you can start making money out of it. There are several ways that you can monetize your blog – like brand sponsorships and paid advertisements. Fashion brands that want to reach your target market could pay you to model and feature their clothes on your blog.
You can also do affiliate marketing where you encourage your readers to buy products from a specific brand. You would get paid a commission for every sale you make.
Fashion shops and boutiques can also place advertisements on your blog at a fee. Alternatively, you can put up a program such as Google AdSense, which places ads on your website. You would get paid according to the number of impressions or clicks.
You Can Still Start a Fashion Blog in 2020
The internet may appear saturated with fashion blogs, but there is still room for creative thinkers to create successful blogs in 2020. Obtain a category market not being served and create a beautiful website when you start a fashion blog. Publish quality content that speaks to your audience to increase authority and brand popularity.
With proper marketing, you’ll soon have enough traffic to attract advertising revenue and new brand partnerships.
If you need more tips on fashion blogging, do check out the rest of our blog!